Zapbalang is a movement of offering a place for different audience groups in the market by gathering brands from different areas. The aim of providing a wide range of choices to the customers also indicates the versatility and capability of Zapbalang in terms of understanding the market trend as well as making it convenient for the consumers. The word "Zapbalang" itself stands for the meaning of "mixed" and "everything", which is also portraying the concept of a convenience store (Kedai Runcit) where you can find different kinds of item you want here.
杂巴浪是一个特别的快闪活动，聚集不同地区品牌的同时，也为市场上不同受众群体提供一席之地。

旨在为客户提供广泛的选择，也表明了杂巴浪在了解市场趋势以及方便消费者方面的能力。

“杂巴浪”这个词本身也代表着“混合”和“一切”的意思，这也是在描绘一个便利店，杂货店的概念，在这里你也可以找到你想要的各种潮流物品。